Little Shop of Print Horrors
Happy Halloween! Luckily, in the real print world mistakes are far and few between but over our time working in the industry — we have been able to learn a few things about avoiding errors.
Here are 6 print horrors and solutions that will ensure you swerve creating one of your own.
The perils of one-sided print
You have paid for the paper, you have paid for the time – but have you utilised the space? A long story short, printing double-sided saves you money.
By printing on both sides you can use the space to ensure that you get the message across and you can reinforce the ‘call to action’ points.
This is a no-brainer if you want to entice your customers. You are reading a leaflet and you flip it over expecting to learn more about the topic but are instead greeted with an empty white sheet of paper – it can be disappointing.
Skipping the finish to save money
This does save money in the immediacy of now, but not in the long run. Allocating a little more of the overall budget to finish your printed products is worth every penny.
For example, a business card printed with the addition of a matt-laminate can expect to increase its shelf life by 100%. Paper is not waterproof can be easily damaged, add a layer of laminate and keep your products for longer.
More is often less [when printing on products]
When you are buying promotional products, always ask for the minimum order quantities as you often find that many suppliers are happy to lower the unit cost of products bought in larger quantities.
Of course, you should always only buy what you require – ordering 100,000 USB’s for a one-time event that is expecting 1000 visitors for the day – could result in wasting valuable products and budget.
This is where planning comes in. If you have on-going uses for your products – buy more in one order and stock up, you will save money and time in the long run.
The disappointment of an out of date quote
A quote is time-sensitive. Prices fluctuate and change throughout the year, even daily for certain products – and so will your quotes. Keep your quotes up-to-date and share your ideas in plenty of time so we can make sure that we have the level of stock needed to complete your project.
Check, check and check again!
Print companies supply a proof for a reason. This is your chance to make sure that the work you are about to sign off and send to print is ready to go.
Check your spelling, check your spacing, check your fonts, check your brief – make sure everything is exactly as you need it to be, as once you have signed off the print proof, it becomes uneditable.. there is no going back.
For the sake of an extra couple of minutes, pass the proof over to a colleague (or two) to have a final look — that is much easier than reprinting an entire project because of a minor mistake.
All send – no cleanse
Every year in the UK almost 60 million pieces of direct mail are still mistargeted – sent multiple times or sent to people that have moved address.
This is not only expensive, costing UK businesses £1 billion per year in wasted marketing costs and brand damage, but it is also irrevocably eroding the reputation of an industry that contributes over £10 billion each year to the economy.
A data audit service is entirely free with all campaigns to ensure your mail is delivered to the correct individuals, at the right locations.
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