Student Orientation – Freshers’ Week | Marketing Thoughts

by | Aug 5, 2019 | Branding

It’s coming up to that time of year, the most anticipated week in the diary for any student at university. Student orientation or Freshers’ is an exciting time for everyone involved — new friends, spaces, places and parties, what’s not to like?

With the arrival of new students into the town, local businesses should be prepared to take advantage of the bustle and attract the attention of potential customers that may have never come across your brand before. 

A massive 67% of students said in our latest reaserch that they attend Freshers’ Fairs simply for the freebies alone” – bam

If you have a business that is based in (or near) a university town, you will be aware that the customer base transforms every year — keeping us all on our toes with ever-changing trends, topics and expectations.

Make the most of the influx of new faces by carefully crafting a plan of action to put your business on the new student map, with the help of a Freshers’ favourite — Promotional merchandise.


    • Bring everyone together and encourage community spirit from the start with products that everyone can appreciate    
    • Make sure all branding is clear, enchanting and in the correct colours   
    • Gold stars for any products that will be helpful for the entire duration of the term (or longer)
    • Beware of playing it safe… This is an opportunity to showcase your personality and your values, do something out of the ordinary
    • Social media ready! Make the most of the #Freshers hashtags and choose products that encourage photo shares to social platforms

Without further ado, here are some of our stand-out Freshers’ promotional products for your consideration.

Notebooks and Notepads

Branded notebooks are perfect for students (and teachers) to use all year round – alongside your branding. We can create custom notepads that are cost-effective, easy to transport and handy for students to take down notes in those early lectures.  

Reusable Bags

Ensure students are not laden down with carrying everything — a branded tote bag to hold coursework, revision books and giveaway items such as pencil cases, bottle openers and keyrings.

Over the shoulder bags are stylish, comfortable and offer a huge print area for promotion, perfect for getting your brand noticed in front of a whole new audience.

Hangover Kits

It is undeniable that all Freshers’ parties and nights out are closely followed by the morning after — create a bespoke hangover kit to promote your brand.

Fill the kit with branded products such as toiletries, snacks and refreshments to help students get to that first introductory lecture on time. 

Trolley Coins

Pound coins are not as commonly found as they once were in today’s card tapping society — branded trolley coin keyrings are a two-in-one promotional powerhouse, being both useful for shopping trips and holding keys together! Offering daily brand exposure and longevity. 


Ballpens, stylus pens, soft-touch pens, banner pens, highlighters — timeless and necessary, there is no escaping this forever trend. Pens are here to stay and are a top selling product for a reason. Everyone loves them, write it down.

Hand Sanitiser

Pretty self explanatory! When students are out on the town, a handy branded bottle of hand sanitiser keeps germs at bay, is of regular use and helps to keep everyone in the community healthy and ready to learn.

Wall Planners

Never miss a lecture, meeting, event or deadline! For the organised student who is keen to keep on top of their new timetable and pass their course with flying colours. 

Hoodies and T-shirts

Make it your own! Personalise clothing to showcase your brand, launch or student event — let’s bring everyone together.  

Headphones and Earbuds

Whether students are listening to music on personal devices, streaming, playing games or speaking to others on their phones — students will always find use for a good set of headphones.

Mint Tins

Fresh students need fresh breath for good first impressions, interviews, meetings, 1-2-1 tuitions and parties. There is a good print area for branding and the tins are reuasble — win! 

Travel Cups and Reusable Water Bottles

Here, there, everywhere — the student life is jam-packed with events and commitments. Whether they are rushing to a early lecture or meeting friends at the park, a ‘grab and go’, ‘D.I.Y’, ‘penny saving‘ refreshment is always a winner.

High quality travel cups and reusable water bottles are products that everyone is delighted to receive, now more than ever

Remember: Props and Exhibition Display

Print is not confined to business cards and leaflets — selfie boards with your branding, bespoke photo props, tablecloths, balloons, banners, signage and exhibition displays should be high on your list of things to do if you are planning on exhibiting at a Freshers’ Fair.

Take pride in your presentation and create a space for your business to stand out. Little touches make all the difference. At a recent event, we used artificial turf to carpet our stand space (at an event with bright pink carpet) and it really caught the attention of visitors. 

Light boxes with positive messages, competitions, games, challenges, imaginative photography backdrops and ‘out of the ordinary’ displays will create curiosity and increase footfall to your stand.

We hope this has helped you to prepare your business for any upcoming Freshers’ adventures. 

For more information on any of the above, a quote or advice on choosing the right promotional merchandise for your customers — please feel free to get in touch with our team. Let’s discuss ideas.     

"Brilliant service from a friendly and reliable team. Always very helpful, for many years they have consistently produced a wide range of quality products that have met our high standards and expectations. Speedy turnaround from initial enquiry to finished result as well. Highly recommended"

Nick Elias

"Thank you for your companies speedy and professional response. From the design to completion i couldn't has asked for anything more. Definitely a happy returning customer"

Philip, Clark Albert Edward Hall

"Allistair and his team always go the extra mile to deliver what you need. Would recommend Direct Solutions for excellent print and graphic services"

Chris French

"In the two years I have been at Whitehall, Direct Solutions have been our key supplier. Their fast turnaround times, product quality and communication are the attributes that make them our supplier of choice."

Oliver Westrup

"Always great service and communication from Direct Solutions. They are able to pull together quotations and large orders at short notice. Janda who I deal with frequently is excellent! Would definitely recommend."

Sarah Povey

"Allistair and his team are friendly, helpful and responsive. You won't be disappointed as they truly understand what good customer service is about."

Paul Howe

"Ordered pull up banner, fleeces, t-shirts and jackets with embroidered Logo and some banners. Very efficient service, great quality items. Pleasure to do business with. Nothing was too much trouble to ensure the products we ordered were top quality!"

Charlotte Root

"Direct Solutions have amazed us with how much money they have saved with the fulfilment and mailing of Alumini Magazine - saving thousands of pounds particularly with the postage costs, and the job was delivered in record time."

University of Essex

"Excellent service provided for over 10 years. Always prompt and helpful, taking the time to ensure they know about the business and its needs."

Hatfields Home Furnishers

"After winding down my London Design Consultancy I looked for a local company to handle my printing and promotional requirements. Competitive pricing, quality work, friendly people - nothing is too much trouble and above all, they meet or beat my tight deadlines"

David Edwards

Friendly and professional service. Finished products are first class - excellent delivery times"

Christine Potter

"Great company, great quality products and 5* customer service. Janda is very efficient, friendly and helpful. Great company to work with for all our promotional product needs."

Natalie Cullen

"Always quick and friendly service. Fast delivery and quality products. We use Direct Solutions for personalised promotional items as well as all our printed documents. Highly recommend."

G J Bowmer Waste Disposal Ltd

"Russell and the team at Direct Solutions do a great job. Their pricing and their personal can-do attitude is very helpful, especially for those occasional last minute jobs."

Grant Johnson

Direct Solutions

7 Faraday Close
Oakwood Industrial Estate
CO15 4TR

T: 01255 221 322

Company Registration: 4154363
© Copyright 2018 IT Solutions Services T/A Direct Solutions



Direct Solutions

7 Faraday Close
Oakwood Industrial Estate
CO15 4TR

T: 01255 221 322


Terms & Conditions | GDPR Compliant Privacy Policy | Contact Us

Direct Mail | Print | Display | Design | Social Media

About Us | Meet The Team | News


Company Registration: 4154363
© Copyright 2018 IT Solutions Services T/A Direct Solutions




T: 01255 221 322

Terms & Conditions | GDPR Compliant Privacy Policy

Direct Mail | Print | Display | Design

About Us | Contact Us | News

Company Registration: 4154363
© Copyright 2018 IT Solutions Services T/A Direct Solutions