Student Orientation – Freshers’ Week | Marketing Thoughts
It’s coming up to that time of year, the most anticipated week in the diary for any student at university. Student orientation or Freshers’ is an exciting time for everyone involved — new friends, spaces, places and parties, what’s not to like?
With the arrival of new students into the town, local businesses should be prepared to take advantage of the bustle and attract the attention of potential customers that may have never come across your brand before.
“A massive 67% of students said in our latest reaserch that they attend Freshers’ Fairs simply for the freebies alone” – bam
If you have a business that is based in (or near) a university town, you will be aware that the customer base transforms every year — keeping us all on our toes with ever-changing trends, topics and expectations.
Make the most of the influx of new faces by carefully crafting a plan of action to put your business on the new student map, with the help of a Freshers’ favourite — Promotional merchandise.
FRESH AS A DAISY
- Bring everyone together and encourage community spirit from the start with products that everyone can appreciate
- Make sure all branding is clear, enchanting and in the correct colours
- Gold stars for any products that will be helpful for the entire duration of the term (or longer)
- Beware of playing it safe… This is an opportunity to showcase your personality and your values, do something out of the ordinary
- Social media ready! Make the most of the #Freshers hashtags and choose products that encourage photo shares to social platforms
Without further ado, here are some of our stand-out Freshers’ promotional products for your consideration.
Notebooks and Notepads
Branded notebooks are perfect for students (and teachers) to use all year round – alongside your branding. We can create custom notepads that are cost-effective, easy to transport and handy for students to take down notes in those early lectures.
Ensure students are not laden down with carrying everything — a branded tote bag to hold coursework, revision books and giveaway items such as pencil cases, bottle openers and keyrings.
Over the shoulder bags are stylish, comfortable and offer a huge print area for promotion, perfect for getting your brand noticed in front of a whole new audience.
It is undeniable that all Freshers’ parties and nights out are closely followed by the morning after — create a bespoke hangover kit to promote your brand.
Fill the kit with branded products such as toiletries, snacks and refreshments to help students get to that first introductory lecture on time.
Pound coins are not as commonly found as they once were in today’s card tapping society — branded trolley coin keyrings are a two-in-one promotional powerhouse, being both useful for shopping trips and holding keys together! Offering daily brand exposure and longevity.
Ballpens, stylus pens, soft-touch pens, banner pens, highlighters — timeless and necessary, there is no escaping this forever trend. Pens are here to stay and are a top selling product for a reason. Everyone loves them, write it down.
Pretty self explanatory! When students are out on the town, a handy branded bottle of hand sanitiser keeps germs at bay, is of regular use and helps to keep everyone in the community healthy and ready to learn.
Never miss a lecture, meeting, event or deadline! For the organised student who is keen to keep on top of their new timetable and pass their course with flying colours.
Hoodies and T-shirts
Make it your own! Personalise clothing to showcase your brand, launch or student event — let’s bring everyone together.
Headphones and Earbuds
Whether students are listening to music on personal devices, streaming, playing games or speaking to others on their phones — students will always find use for a good set of headphones.
Fresh students need fresh breath for good first impressions, interviews, meetings, 1-2-1 tuitions and parties. There is a good print area for branding and the tins are reuasble — win!
Travel Cups and Reusable Water Bottles
Here, there, everywhere — the student life is jam-packed with events and commitments. Whether they are rushing to a early lecture or meeting friends at the park, a ‘grab and go’, ‘D.I.Y’, ‘penny saving‘ refreshment is always a winner.
High quality travel cups and reusable water bottles are products that everyone is delighted to receive, now more than ever.
Remember: Props and Exhibition Display
Print is not confined to business cards and leaflets — selfie boards with your branding, bespoke photo props, tablecloths, balloons, banners, signage and exhibition displays should be high on your list of things to do if you are planning on exhibiting at a Freshers’ Fair.
Take pride in your presentation and create a space for your business to stand out. Little touches make all the difference. At a recent event, we used artificial turf to carpet our stand space (at an event with bright pink carpet) and it really caught the attention of visitors.
Light boxes with positive messages, competitions, games, challenges, imaginative photography backdrops and ‘out of the ordinary’ displays will create curiosity and increase footfall to your stand.
We hope this has helped you to prepare your business for any upcoming Freshers’ adventures.
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