Branding – The Missing Link?
As a business we all believe that it’s only the major players that have the resources and finances to create a good brand. With a bit of time, and thought, any company can create both a digital, (website, Facebook, Google), and a conventional media (TV, radio, adverts) brand; technology has made this process not only possible but also important.
The six key reasons for a strong brand are; improved recognition, trust, supports your advertising, builds financial value, inspires employees and finally it generates new customers. So the question is why wouldn’t you build your brand?
Let’s start with the logo; does it encapsulate the service or product that you are selling? Is it accompanied by a strapline that reinforces your message? Once this has been agreed, is it used in a consistent manner? Look at Apple, Nike etc – the colours, font and sizing are always the same, whatever the context that the logo is used in.
Next how do we create the trust? With so many media outlets at our disposal, it is difficult to know which way to go. Start with your existing clients and get some feedback. Follow this up with prospects you have been speaking to and finally get it on social media and let your friends and contacts spread the word. Ensure your website is up-to-date and the look reflects your branding. Make sure that people know what message you are looking to get across; what it stands for and the benefit for them.
Finally, get your employees to buy into the brand. Tell them what you are looking to achieve; a brand that they can trust, a company that they want to work for and a company that is going to be successful.
By adopting these various elements not only will your brand get recognised it will also create additional value on your balance sheet and make life far easier when you are looking to generate new customers which, with such a challenging environment, is only a good thing?
To find out how to give your brand a boost – get in touch with our team, we have a solution.
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