This checklist will help you make certain your Direct Mail has every chance of outstanding success:
1. Look at your Direct Mail as a customer - see what they see.
2. Focus on your main objective. What do YOU want the receiver to do?
3. Ensure your main points are obvious to the first time reader - your prospect.
4. Plan your Direct Mailing piece, ensure it looks as though it all belongs together - ask our advice!
5. Will the receiver want to open it NOW?
6. Make the message come first - if it is a letter with other material make sure the letter is in their face.
7. Remember that Direct Mail is an attempt to sell - address your recipients needs, talk about what they want and not about you - refer back to number 1 above and ask our advice.
8. Make sure you get your whole story across - without boring them!
9. Only use graphics that enhance your message - not just to look pretty - ask our advice
10. They have read it, they are excited by it, they want to get in touch - ensure the methods are clear, concise ........... and that your sytems can cope! The more instant the response can be the more likely they are to do it NOW! Telephone or internet or prepaid reply card - ask our advice.
11. When you have it all planned and are ready to pass it to us - look at it all again and ask the above questions one more time. With Direct Solutions beside you from the beginning and able to follow the whole process through together we can make your Direct Mailings really work for you! |
